For 3 decades & more, one group of companies - POKARNA - dared to be different, dared to be impractical and dared to do just about anything to assert integrity of purpose and imaginative wisdom against the creatures of the common place, the slaves of the ordinary. It dared to be different by pushing the envelope, by breaking the boundaries. The group that began life with textiles soon became the country's No. 1. In this remarkable journey to success and perfection, it picked up 30 years of experience in developing, marketing and distributing India 's largest premium brand to the fashion conscious Indian male.